Writing a Winning Business Plan

The Nine Questions That Every Investor Wants Answered

What is the problem? Why does this problem beg a solution?
How big is this problem? (Define the overall market and your market size and growth rate).
What is your solution? What future products (solutions) can you evolve for these same customers from the first products?
Why is your solution better than any other solution to this problem? What are the other solutions? How can you protect the company against existing or future competitive solutions? (Sustainable competitive advantage).
How are you going to sell and market these solutions and to whom?
Who are the people running the company and why are they better qualified to run the company and solve this market problem than all others?
What is the company's history and track record?
How much money do you need to fund this business plan and how will investors gain liquidity?
How much money will this business make on what kind of sales? (5 year financial plan)

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